BRAND MANAGEMENT + CREATIVE DIRECTION
With Dash, Dirt Devil launched a refreshed, contemporary brand identity and entered a previously unattainable price point in the market. This high performance, yet versatile, intuitive product needed brand communications that matched – big punch with loads of content in an easy to navigate design. Our team rose to the challenge and led the effort with product design, retail merchandising, packaging, digital experience, PR campaign and national TV advertising.